Founded in 1988, this craft brewery quickly became a local favorite in the Pacific Northwest with its bold IPAs and rotating seasonal brews. But as they began distributing beyond their home state, they faced a familiar challenge: how to stay relevant and recognizable in a highly competitive craft beer market filled with regional favorites and big-budget national players. To grow strategically and protect what made the brand special, they launched a brand tracking program to regularly measure awareness, perception, and customer sentiment. This brand tracker gave them the insight and agility they needed to grow without losing their soul, and to tell a sharper, more resonant story as they moved into new territory.